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Zynga Unveils New Casino and Bingo Sites

Social games developer Zynga has continued its push into the gambling sector, unveiling casino games and bingo to go along with its popular Zynga Poker offering.

Zynga Casino and Zynga Bingo will provide pretty much what their names suggest, giving players the chance to try their hands at slots, bingo, blackjack, and other popular games via Facebook and mobile apps.

All of Zynga's games are free to play and for play chips only, with the company insisting that it has no plans to challenge existing online casinos by ever offering online gambling for real money.

Zynga's games are tightly integrated to Facebook, allowing players to invite friends to join them or help them with tasks in games as well as displaying scoreboards and competitions between players and their Facebook friends.

Like its popular FarmVille and CityVille games, Zynga provides all of its core games for free but offers players the chance to buy various boosts and in-game bonuses for real money -- an operating model that has proven very successful and profitable so far.

The company reported profits of $90 million on total revenues of $600 million for 2010, and many analysts had projected those revenues to grow to about $1.5 billion in 2011.

Zynga had filed for an IPO earlier in the year but later withdrew it due to volatile market conditions in the US for many stocks. 

11-Oct-2011, 02:29

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