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Party Poker Eyes the US Market

bwin.party executives have been exploring various partnership that would allow its PartyPoker and World Poker Tour brands to potentially operate online poker and casino sites in the US if the legal situation changes in the future.

The company -- formed from the merger of bwin and Party Gaming in early 2011 -- is seeking out potential partners in the US to work with to target the online gambling market if federal laws were modified or repealed that currently bar online gambling.

Co-CEO Jim Ryan has been making pitches in the US for the last several weeks to potential investors and partners, highlighting the fact that PartyPoker has already settled with the US government for previously operating online casino and poker sites in the US prior to 2006 and consequently has a clean slate to return to the market.

Once the world's largest poker site, PartyPoker saw PokerStars steal that crown when the Unlawful Internet Gambling Enforcement Act (UIGEA) was passed in late 2006 in the US.

PartyPoker obeyed the intent of the law and pulled out of the market whole other companies such as Full Tilt and PokerStars ignored it and continued to serve US clients.

In early 2011 the US government finally moved against those sites, indicting Full Tilt and PokerStars and leaving the door open for companies such as bwin.party to potentially re-establish themselves in the lucrative US market, especially if they can find a brick-and-mortar US casino to partner with.


20-Oct-2011, 01:27

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